内江土特产包装设计中张大千文化品牌的运用

A Probe into the Regional Culture in the Package of Modern Local Specialties:Employment of ZHANG Da-qian Brand in Package Designing of Neijiang Specialties

摘要

摘要:内江土特产受到人们喜爱,但是却没有产生更大范围的影响,这跟产品的包装设计不鲜明、没有形成自身特色有很大关系。内江是国画大师张大千的故乡,张大千品牌应该自觉地运用在内江土特产外包装设计上,这样做既凸显了地方特色,又有力地宣扬了地域文化。

Abstract:Neijiang’s local specialties are liked universally. However, they have no vast influence. This is, to a large extent, related with the common package design without any unique features. As the birthplace of ZHANG Da-qian, Neijiang should make full use of ZHANG Da-qian brand in the package design of Neijiang specialties. This can not only highlight the unique feature of the city, but greatly propaganda its regional culture.