Abstract:One of the fundamental existential values of the Chinese home-made cartoons is to meet the psychological needs of the target audience. In contrast, the current Chinese home-made cartoons have long been in the habit of neglecting their audiences' psychological needs. In view of the holistic recognition, the unclear classification of the types of the psychological needs result in the fuzzy demand and supply orientation. In the concrete level, owing to the improper understanding of the children's psychological needs between children of different ages, many cartoons are found to be difficult for children to understand; the lagging behind in the orientation of the adult audience's psychological needs, whether in terms of attribute orientation or the subjective practice, has resulted in the unpopularity. In a word, the above-mentioned factors are the primary causes that lead to the imbalance between demand and supply concerning the psychological needs of the target audiences for the Chinese home-made cartoons.