以客户需求为导向的企业销售团队订单闭环管理
Close Circuit Management of The Customer-Demand Oriented TeamOrder in the Corporate Sales Team
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摘要:为制造企业承揽并有效率的完成订单,其销售团队实行闭环管理很有必要.为此,在对销售团队订单闭环管理进行概述的基础上,分析了订单闭环管理中容易出现的问题:销售团队的建设、订单需求变化频繁的困境、交货期信息不对称,由此提出的对策是:高度重视销售团队的建设,及时掌握并反馈需求侧和生产环节的变化信息,加强销售部门与库存管理部门的联系沟通,从而提高生产效率和销售业绩.Abstract:It is of great necessity that the close circuit management be implemented in order to effectively attract and finish orders. After a general description of the close circuit management of the corporate orders of sales team, the commonly found problems are analyzed: such as the construction of the sales team, the difficulty of frequent change in demand, the uneven asymmetry of delivery date information. And corresponding counter measures are put forth: top priority be given to the construction of sales team; timely knowledge of the information change be learned concerning demand side and the productive links; the communication be strengthened between the sales section and the stock management section so that the productive efficiency and sales performance could be promoted.