中华文化国际传播视域下非洲健身气功推广对策 ——以贝宁为例
Counter Measures for the Popularization of Chinese Fitness Qigong in Africa from the Perspective of the InternationalDissemination of Chinese Culture ——A Case Study of Benin
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摘要:作为中国传统养生文化的健身气功,有自身的特点和优势:重文化底蕴,重礼仪,重自我修炼,简要介绍了健身气功在非洲的推广优势和在贝宁的推广现状,从非洲的常见体育运动和气候调查入手,分析了健身气功在非洲推广的制约瓶颈:一是理论的抽象化,二是师资匮乏,三是民间机构的组织缺陷,四是文化差异,为此提出了健身气功在非洲的持续发展对策:规范化和政策化,本土化和多元化,发挥辐射作用,逐步实现产业化,以期推动健身气功运动和健身气功文化在非洲的全面发展.Abstract:The fitness qigong, as the traditional means of Chinese health-care culture, boasts its own characteristics and advantages: it gives emphasis on the cultural deposits, etiquettes and self-perfection. A brief introduction is given to the advantages and present situation for the fitness qigong popularization inBenin. Starting off from the survey of the commonly-seen sports activities in Africa, a bottleneck restraint analysis is made of the popularization of fitness qigong in Africa and it is found that: first, the theory is too abstract; the teaching masters are far too insufficient; cultural difference is too huge. And thus counter measures for the sustainable fitness qigong development in Africa are put forth: standardization; policy formulation; domestication and pluralization. Gradual industrialization by full use of the radiation effect, thus a hopeful and all-round development of fitness qigong in Africa can be expected.