刘晓红, 张蕾. 对绘本编辑出版策略的探索[J]. 内江师范学院学报, 2017, (12): 141-144. DOI: 10.13603/j.cnki.51-1621/z.2017.12.028
    引用本文: 刘晓红, 张蕾. 对绘本编辑出版策略的探索[J]. 内江师范学院学报, 2017, (12): 141-144. DOI: 10.13603/j.cnki.51-1621/z.2017.12.028
    LIU Xiaohong, ZHANG Lei. The Exploration of the Picture Book Publishing Strategy[J]. Journal of Neijiang Normal University, 2017, (12): 141-144. DOI: 10.13603/j.cnki.51-1621/z.2017.12.028
    Citation: LIU Xiaohong, ZHANG Lei. The Exploration of the Picture Book Publishing Strategy[J]. Journal of Neijiang Normal University, 2017, (12): 141-144. DOI: 10.13603/j.cnki.51-1621/z.2017.12.028

    对绘本编辑出版策略的探索

    The Exploration of the Picture Book Publishing Strategy

    • 摘要: 近年来我国的绘本出版迅速发展,主要以引进国外绘本为主,国外绘本占据主要出版市场,而原创绘本尚且有待发展. 编辑绘本是出版绘本流程中重要的一环,在出版流程中应注意准确把握绘本是图画与文字共同作用的一种文学形式的内涵,掌握儿童心理、建立以儿童为主体的“儿童本位观”,重视引进国外绘本的文字翻译, 鼓励国内原创绘本发展,创作优秀的绘本图画,逐渐树立我国的儿童绘本品牌,弘扬中国文化精神.

       

      Abstract: Recent years China have witnessed the rapid development in the publication of picture books with the majority
      of them being exported from abroad. The foreign picture books hold the major share of the publishing markets yet the original picture books remain to be underdeveloped. The editing of picture books is an important part in publishing a picture book. In the publishing process, it must bear in mind the connotation that the picture book is a literary form which is the joint efforts of picture and text. The mastery of children psychology, the establishment of children-centered philosophy, emphasis of the translation of the texts in foreign picture books, and encouraging domestic original picture book development, and composing more excellent picture books are essential for the building of our country’s children picture book brand in advancing and expan- ding Chinese cultural spirit.

       

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