Abstract:National Treasure was a key program of CCTV in 2017 and has received good ratings since its broadcasting.From the perspective of narratological theories, this paper has probed into the reasons why such program has caused such huge repercussion, and has been considered as the powerful one which is stepping into the center of the world stage.And this includes narrative focus, sound, style and function.The program has told the origin of treasure objectively from various perspectives and its current situation from the internal aspect with both the invisible and visible narrators.The perfect combination between the specialized and simple narrative styles makes people have a new understanding of the program’s narrative function.