Abstract:A questionnaire survey of 1,017 university students in Sichuan Province revealed the following aspects to be improved. Firstly, the development environment of rural areas is generally less attractive to university students. Secondly, the practice environment, hardware of innovation and entrepreneurship are far from being ideal. Thirdly, the policy system is to be perfect yet. Fourthly, there is a need in optimizing the system of public service. Fifthly, the institutional and financial support concerned are insufficient. In addition, the entrepreneurship faculty in universities fail to meet the requirement for innovation and entrepreneur expected by students. The effectiveness of innovation and activities of entrepreneurship practice is unsatisfactory as well. Even worse, university students not only lack for entrepreneurial awareness, but also have not received practical training. Therefore, it is necessary to improve the policy system at the national level. The government should: 1) introduce measures to promote employment of university students returning to rural areas; 2) increase efforts of comprehensive improvement in the rural environment; 3) optimize the service system of the entrepreneurship and employment for university students; 4) further strengthen financing support; and 5) solve the financing difficulties faced by university students returning to their hometowns for entrepreneurship. At the same time, it is necessary to develop and utilize various idle assets in rural areas for future use. In terms of universities, efforts should be made to help university students improve their capabilities in returning to rural areas for employment and entrepreneurship, create a favorable entrepreneurial atmosphere, and stimulate entrepreneurial enthusiasm. Meanwhile, it is important to strengthen the training system of the faculty. It is also necessary to enhance the integration between the training system and market. As a result, the capabilities of university students’ practical entrepreneur are improved.