电视节目多元文化表征刍议

On the Multi-cultural Features of TV Programs

摘要

摘要:经过数十年的磨砺创新与演进，中国电视媒体以其特有的传播形式和文化符号，通过新闻、服务、娱乐三大节目版块，在主流文化导向，大众文化传播，多元文化融汇等方面展现出了其鲜明独特的文化表征；过去一度有人提出的“电视传媒缺少文化”的观点理应加以修正。

Abstract:After decades’ of innovation and development, the Chinese TV medium have showed the its striking and unique cultural features with its special transmission means and cultural symbols through three modules of news cast, service and recreation in some as aspects as main cultural guidance, mass culture transmission and amalgamation of more cultures.