国际性赛事旅游举办地居民影响感知研究——以柳州F1摩托艇锦标赛为例

The Research of Residents’ Perception to the International Event Tourism

摘要

摘要:〖HTSS〗赛事旅游是促进旅游目的地发展和提高知名度的有效手段，它作为一种特殊的旅游资源对目的地的影响是多方面的.当地居民是赛事旅游活动举办中的直接感知者，其感知必然会对赛事举办的成功与否起到重要的作用.为此，以柳州市举办的F1摩托艇锦标赛为例，从居民感知入手，调查了目的地居民对在城市举办赛事旅游的态度、关注度、经济、社会、环境、文化等方面的影响，针对其中凸现的问题提出了相应的解决对策，以期为其它目的地举办赛事旅游活动提供借鉴.

Abstract:Event tourism, as an effective means to enhance the development and reputation of the host place, exerts a diversified influence upon the locality. Local residents are the direct percipients of tourist activities. Their perception of the event plays a crucial part that might decide how successful the event carries on. A case study of Liuzhou F1 Motorboat championship is made to investigate the residents’ attention rate and attitude towards the event, and various social, environmental, and cultural influences. Countermeasures are suggested for the problems observed in the survey so that other host cities might find helpful when hosting similar events.