Abstract:The mobile internet era is characteristic of mutual information sharing, spatial and temporal infinity, the intelligentization and syncretization of the Mobile terminals, the new media gradually becoming dominant and the personalization of application and application being software-based. In view of this, the impact of the mobile internet on the tourism industrial chain is subjected to analysis. Therefore, the efficient enhancing of the connection degree of the tourism industrial chain thus to prompt the extending of the industrial chain and the change of the industrial marketing model, is conducive for the tourism enterprises to offer individualized service. And corresponding optimization counter strategies are put forward for improving the tourism industrial chain: the construction of a “two-way double high-speed passage” thus to bring into reality a connected type of tourism industrial chain; by use of mobile internet technologies to expand tourism business so as to reinforce the perfectiveness of the chain and the stepping up the popularity campaign of the industry in new media to build up an excellent image of the industry.