Abstract:After analyzing the advantages and opportunities faced with the tourism development of YongChun White Crane Boxing (Yongchun Baihe Quan), one of the intangible cultural heritages in Quanzhou, the author believes cultural ecology protection is the primary principle in tourism development. From the win-win perspective of protecting the intangible cultural heritages and tourism development, priority must be given to protect the cultural ecology in the process of developing intangible cultural heritage tourism. At the same time, taking full advantage of the legendary strait of its evolution history and wide range of external connections, and making still better use of the shift of tourist needs, the opportunity of greater emphasis attached to the protection of intangible cultural heritages etc,. it is strongly advised that the ecotourism be organically combined with agritourism; efforts be made to fully exert the “cultural property” and the principle of moderate development be adhered to, thus to make the two enhance and benefit each other.