Abstract:The development mode of tourist products determines to some degree their competition in the tourist market. Accordingly, the development of cultural tourist products of ZHANG Da-qian’s poems should be in line with the people’s consuming demands and standards, and the addition and deletion of horizontal items. Further, a series of cultural tourist products can be developed from various aspects as food, lodging, travel, visit, purchase, and entertainment in an attempt to speed up the tourist economy of Neijiang City.