——Based onSouth Anhui International Culture Tourism Demo RegionOn the Sustainable Development of Sports Tourism in Chizhou

An investigation is made into the status quo for the sports tourism in Chizhou in an attempt to find out about the advantages and disadvantages of its own development. It is found that the advantages are found in aspects like the convenience of transportation, the natural resources, the sports culture and the tourist economy; the disadvantages chiefly exists in the improper design of sports tourism products, the shortage of professional talents, large scale sports events being too few and the poor quality of tourism service. Countermeasures for the sustainable development of sports tourism industry are put forth: to enhance the connotation of the industry and push forward the mismatched development; to expand the industrial denotation and prompt integrated development; to train professional talents to cultivate the talent team; to raise the industrial awareness to prompt the industrial integral development.