A Probe into the Regional Culture in the Package of Modern Local Specialties:Employment of ZHANG Da-qian Brand in Package Designing of Neijiang Specialties

Neijiang’s local specialties are liked universally. However, they have no vast influence. This is, to a large extent, related with the common package design without any unique features. As the birthplace of ZHANG Da-qian, Neijiang should make full use of ZHANG Da-qian brand in the package design of Neijiang specialties. This can not only highlight the unique feature of the city, but greatly propaganda its regional culture.