The Art Communication and Audience Experience in Virtual Museums with ZHANG Daqian Museum as an Example

Virtual museums, as an emerging approach to art dissemination, are changing people’s perception and experience of art and cultural heritage. They can offer interactive experiences, immersive art atemosphere, and personalized communication. Hence, the new type of museums greatly enriches the audience’s artistic experience, and broadens the channels of art dissemination. As a result, the effectiveness of art communication is enhanced, and the inheritance and exchange of cultural heritage are promoted.